Adhesives Research Launches New Website

Glen Rock, Pa - Adhesives Research, Inc., (AR) a global developer and manufacturer of high-performance pressure-sensitive adhesives, tapes, specialty coatings, films, and laminates, announces the launch of a new website, www.adhesivesresearch.com. The new site better reflects the organization's structure following the company's reorganization last fall into four new operating divisions – ARcare®, ARclad®, ARx™ and ARmark™.

"As a global organization, our website is a vital tool for communicating worldwide," said George Cramer, Vice President of Marketing and Commercial Development. "The new site includes detailed information about what we do and the capabilities we have to deliver innovative and custom-developed solutions across the many industries our four new divisions serve."

Replacing the previous site that was launched in 1996, the new website is designed to better serve current and prospective customers around the world. It represents a totally new design, incorporates and promotes AR's new "Insight" corporate branding, and includes many new features. Visitors to the site can enter the main section through three portals – North America, Europe, or Asia, each of which has its own corporate description and contact information. The site includes such features as a keyword search engine, printable product data sheets (in PDF format), drop-down menus, and a "send to a friend" email option. Additionally, "Product Development," "Press Room," and "Trade Shows" are among the sections that will help visitors find specific information.

Founded in 1961, Adhesives Research offers problem-solving capabilities and custom solutions in adhesive polymerization, mixing, adhesive coating, and release liner design supported by extensive product development and analytical support. Adhesives Research's products are used around the world in the electronics, automotive, display, and window fabrication industries and in other diverse markets such as medical diagnostics and devices, wound care, pharmaceuticals/transdermals, consumer products, and the pulp and paper industries.

SOURCE: Adhesives Research