Elmer's Products, Inc. (Aron Alpha)
In 1947, the first consumer white glue was introduced and marketed by Borden® under the trade name "Cascorez Glue." It was packaged in glass bottles with "ice cream pop" type wooden sticks attached with a rubber band. Shortly thereafter, the glue was repositioned under the name "Elmer's Glue-All", after Elmer, the spouse of Borden's corporate symbol, Elsie the cow.
In the years to follow, Elmer's would become the most trusted name in consumer adhesives. Throughout history, the company has continued to grow based on its longstanding commitment to quality and innovation to meet changing consumer needs.
Today, Elmer's markets over 200 products from School Glues to Home Repair & Woodworking products. The range of products in the Elmer's line covers nearly every adhesive and home solution need of students, crafters, do-it-yourselfers and even the professional contractor. That line-up includes All-Purpose Glues, School Glues, Glue Sticks, School Glue Gels, Crafting Glues, Creative Learning Tools, Wood Glues, PolyurethaneGlues, Wood Fillers and a variety of Hardware/Do-It-Yourself products.
Elmer's also markets the number one instant adhesive in the U.S., Krazy Glue, with recent innovations including Advanced Formulas, precision applicators, and Krazy Glue Skin Guard, which bonds nearly everything instantly except skin.
Elmer's is proud to be a name consumers have grown up with and trust with all their adhesive needs.